Mommy Wine Culture did not just come about because moms just found it “cute” and found that wine “helped”. NO. This is a very calculated effort on the part of Big Alcohol, lobbyists, and marketers to target women because they needed more customers. And they new it because they are originally “customer-based”. Men are dying. They needed more people to drink their poison.
Casey McGuire Davidson of The Hello Someday Podcast is joining me today for a must listen collaboration episode! If you’ve struggled to understand how you were tricked into Mommy Wine Culture, this episode is for you.
Casey, a long time Marketing Director, and I (a long time influencer) shine a glaring light on Big Alcohol’s Marketing schemes in this episode. We talk about how influencer marketing for alcohol works, why it’s so effective, and why Big Alcohol decided to start going after women – and Casey brings the receipts!
Want to learn more about how Big Alcohol has chosen to target women? Read the facts straight from their lips here:
- Net Influencer – Influencer Marketing for Alcohol Brands: https://www.netinfluencer.com/influencer-marketing-for-alcohol-brands/
- Open Influencer – Alcohol & Spirits Influencer Marketing: https://openinfluence.com/alcohol-spirits-influencer-marketing/
- The Drinks Business – SVB Report: https://www.thedrinksbusiness.com/2023/01/svb-report-says-older-americans-only-area-of-growth-in-wine-consumption/
3 Ways Casey Can Support You In Drinking Less + Living More
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